Smart AdServer mediation

This article shows you how to deliver Teads ads on your application using the Smart Ad Server Mediation adapter.

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Sample App

The official Teads SDK sample application includes working Smart AdServer integrations. Use it for implementation examples and as a reference while you set up this adapter.

Teads iOS Sample App on GitHub

Prerequisites

• Platform: iOS 14+
• Xcode: 26.2+
• Built with Swift 6.2.3
• Smart-Display-SDK 7.6.2+

Installation

Before installing the Teads SAS adapter, you will need to integrate Smart Ad Server SDK into your application.

CocoaPods

If your project is managing dependencies through CocoaPods, you just need to add this pod in your Podfile.

Using CocoaPods for the Teads Smart Ad Server mediation plugin automatically imports the Teads inApp SDK framework.

1. Add Pod named TeadsSASAdapter your Podfile:

pod 'TeadsSASAdapter', '~> 6.2'

2. Run the following to install the adapter in your project.

$ pod install --repo-update

3. Follow the Defining a Custom Event step below (in the relevant tab) to finish the integration.

Manually

1. Integrate the latest version of the Teads inApp SDK to your project.
2. Download the latest release of TeadsSASAdapter.
3. Drop adapter files in your iOS project.
4. Follow the Defining a Custom Event step below to finish the integration.

Formats

Pick the ad format you are integrating. Each format has its own setup.

Media

Defining a Custom Event

In order to display a Teads ad using Smart Ad, you need to create a custom event.

See the SDK documentation for more test PIDs serving different creative formats.

Name	Value
SDK Name	TeadsSDK
Ad Format Type	Banner
Adapter Class	TeadsSASAdapter.TeadsSASBannerAdapter
Placement Info	{ "placementId": #PID#, "teadsAdSettingsKey": "[sas_kw | teadsAdSettingsKey]" }

Integration

Sample

See the sample ViewController from our iOS GitHub repository.

You have the ability to pass extra parameters in order to customize third-party ad network settings. For Teads, you need to pass TeadsAdapterSettings.

• Concat your existing keywordsTargeting using TeadsSASAdapterHelper.concatAdSettingsToKeywords.
• Create SASAdPlacement with your keywordsTargeting

Swift

let settings = TeadsAdapterSettings { settings in
    settings.pageUrl("https://example.com/article1")
}

let webSiteId = #WebSiteId
let pageId = #PageId
let formatId = #formatId
var keywordsTargetting = "yourkeyword=something"
keywordsTargetting = TeadsSASAdapterHelper.concatAdSettingsToKeywords(keywordsStrings: keywordsTargetting, adSettings: teadsAdSettings)

// Create a placement
let adPlacement = SASAdPlacement(siteId: webSiteId, pageId: pageId, formatId: formatId, keywordTargeting: keywordsTargetting)

banner?.load(with: adPlacement)

Objective-C

TeadsAdapterSettings *settings = [[TeadsAdapterSettings alloc] initWithBuild:^(TeadsAdapterSettings *settings) {
    [settings pageUrl:@"https://example.com/article1"];
}];

NSInteger webSiteId = #WebSiteId;
NSInteger pageId = #PageId;
NSInteger formatId = #formatId;
NSString *keywordsTargetting = @"yourkeyword=something";
keywordsTargetting = [TeadsSASAdapterHelper
    concatAdSettingsToKeywordsWithKeywordsStrings:keywordsTargetting
    adSettings:teadsAdSettings];

// Create a placement
SASAdPlacement *adPlacement = [[SASAdPlacement alloc]
    initWithSiteId:webSiteId
    pageId:pageId
    formatId:formatId
    keywordTargeting:keywordsTargetting];

[self.banner loadWithPlacement:adPlacement];

Ad Resizing

The code below must be implemented to enable the resizing of the mediated ad slot making possible the rendering of square and vertical creatives.

Register to ad resizing through TeadsAdapterSettings by providing your delegate class and the SASBannerView that need to be resized

Swift

var sasAdView: SASBannerView!
@IBOutlet weak var slotHeight: NSLayoutConstraint! // set to 0 on InterfaceBuilder

let adSettings = TeadsAdapterSettings { settings in
    settings.registerAdView(sasAdView, delegate: self)
}

Objective-C

@property (nonatomic, strong) SASBannerView *sasAdView;
@property (nonatomic, weak) IBOutlet NSLayoutConstraint *slotHeight; // set to 0 on InterfaceBuilder

TeadsAdapterSettings *adSettings = [[TeadsAdapterSettings alloc] initWithBuild:^(TeadsAdapterSettings *settings) {
    [settings registerAdView:self.sasAdView delegate:self];
}];

Simply conform to the Teads delegate TeadsMediatedAdViewDelegate and implements the didUpdateRatio function.

You can instantiate a new listener as below, the listener needs to be a class member field or strong referenced somewhere, we keep internally a weak reference to it, so you are responsible to retain it and destroy it when you don't need it anymore:

Swift

func didUpdateRatio(_ adView: UIView, adRatio: TeadsAdRatio) {
    let height = adRatio.calculateHeight(for: slotView.frame.width) // call calculateHeight
    slotHeight.constant = height //update NSLayoutConstraint of the slot
}

Objective-C

- (void)didUpdateRatio:(UIView *)adView adRatio:(TeadsAdRatio *)adRatio {
    CGFloat height = [adRatio calculateHeightForWidth:self.slotView.frame.size.width]; // call calculateHeight
    self.slotHeight.constant = height; //update NSLayoutConstraint of the slot
}

Native Ad

This native implementation is specifically designed to fit feed views. You can customize the view to look like the other cells around, to offer a more immersive experience.

Defining a Custom Event

In order to display a Teads ad using Smart Ad, you need to create a custom event.

See the SDK documentation for more test PIDs serving different creative formats.

Name	Value
SDK Name	TeadsSDK
Ad Format Type	Banner
Adapter Class	TeadsSASAdapter.TeadsSASNativeAdapter
Placement Info	{ "placementId": #PID#, "teadsAdSettingsKey": "[sas_kw | teadsAdSettingsKey]" }

Integration

Sample

See the sample ViewController from our iOS GitHub repository.

Visible native elements

You're responsible for positioning the elements (title label, main image, call to action button...). Those elements need to be visible (without overlay, even transparent ones) otherwise our visibility algorithm will consider the ad view as hidden.

Interface

1. Add a SmartNativeAdTableViewCell to the storyboard
2. Set UI elements as a cell properties
3. Make sure to link IBOutlet to Interface Builder

class SmartNativeAdTableViewCell: UITableViewCell {
    @IBOutlet public var titleLabel: UILabel?
    @IBOutlet public var contentLabel: UILabel?
    @IBOutlet public var mediaView: UIView!
    @IBOutlet public var iconImageView: UIImageView?
    @IBOutlet public var advertiserLabel: UILabel?
    @IBOutlet public var callToActionButton: UIButton?
    @IBOutlet public var ratingView: UIView?
    @IBOutlet public var priceLabel: UILabel?
}

Load an Ad

You have the ability to pass extra parameters in order to customize third-party ad network settings. For Teads, you need to pass TeadsAdapterSettings.

• Concat your existing keywordsTargeting using TeadsSASAdapterHelper.concatAdSettingsToKeywords.
• Create SASAdPlacement with your keywordsTargeting

Swift

let teadsAdSettings = TeadsAdapterSettings { settings in
    settings.pageUrl("https://example.com/article1")
}

let adRowNumber = 3

let webSiteId = #WebSiteId
let pageId = #PageId
let formatId = #formatId
var keywordsTargetting = "yourkeyword=something"
keywordsTargetting = TeadsSASAdapterHelper.concatAdSettingsToKeywords(keywordsStrings: keywordsTargetting, adSettings: teadsAdSettings)

// Create a placement
let adPlacement = SASAdPlacement(siteId: webSiteId, pageId: pageId, formatId: formatId, keywordTargeting: keywordsTargetting)
nativeAdManager = SASNativeAdManager(placement: adPlacement)

nativeAdManager?.requestAd { (ad: SASNativeAd?, error: Error?) in
    if let nativeAd = ad {
        self.elements.insert(nativeAd, at: self.adRowNumber)
        self.tableView.reloadData()
    } else if let error = error {
        print("Unable to load ad: \(error.localizedDescription)")
    } else {
        print("Unknown error")
    }
}

Objective-C

TeadsAdapterSettings *teadsAdSettings = [[TeadsAdapterSettings alloc] initWithBuild:^(TeadsAdapterSettings *settings) {
    [settings pageUrl:@"https://example.com/article1"];
}];

NSInteger adRowNumber = 3;

NSInteger webSiteId = #WebSiteId;
NSInteger pageId = #PageId;
NSInteger formatId = #formatId;
NSString *keywordsTargetting = @"yourkeyword=something";
keywordsTargetting = [TeadsSASAdapterHelper
    concatAdSettingsToKeywordsWithKeywordsStrings:keywordsTargetting
    adSettings:teadsAdSettings];

// Create a placement
SASAdPlacement *adPlacement = [[SASAdPlacement alloc]
    initWithSiteId:webSiteId
    pageId:pageId
    formatId:formatId
    keywordTargeting:keywordsTargetting];
self.nativeAdManager = [[SASNativeAdManager alloc] initWithPlacement:adPlacement];

[self.nativeAdManager requestAdWithCompletionHandler:^(SASNativeAd * _Nullable ad, NSError * _Nullable error) {
    if (ad) {
        [self.elements insertObject:ad atIndex:self.adRowNumber];
        [self.tableView reloadData];
    } else if (error) {
        NSLog(@"Unable to load ad: %@", error.localizedDescription);
    } else {
        NSLog(@"Unknown error");
    }
}];

Store Ad (Sequence)

When implementing native in a tableView or collectionView we suggest to add SASNativeAd inside your sequence structure

private var elements = [SASNativeAd?]()
private var nativeAdManager: SASNativeAdManager?

override func viewDidLoad() {
    super.viewDidLoad()

    (0..<8).forEach { _ in
        elements.append(nil) //nil reprensents all other data of cells
    }
    ...
}

Ad Binding

func tableView(_ tableView: UITableView, cellForRowAt indexPath: IndexPath) -> UITableViewCell {
    if let nativeAd = elements[indexPath.row] {
        guard let cell = tableView.dequeueReusableCell(withIdentifier: teadsAdCellIndentifier, for: indexPath) as? SmartNativeAdTableViewCell else {
            return UITableViewCell()
        }
        nativeAd.delegate = self
        cell.bind(sasNativeAd: nativeAd)
        return cell
    }
    ...
}

Bind SASNativeAd into your cell using custom func bind

extension SmartNativeAdTableViewCell {
    func bind(sasNativeAd: SASNativeAd) {
        titleLabel?.text = sasNativeAd.title
        contentLabel?.text = sasNativeAd.subtitle

        if sasNativeAd.hasMedia {
            let sasMediaView = SASNativeAdMediaView()
            sasMediaView.frame = mediaView.bounds
            sasMediaView.registerNativeAd(sasNativeAd)
            mediaView.addSubview(sasMediaView)
        } else {
            sasNativeAd.coverImage?.load { image in
                let imageView = UIImageView(image: image)
                imageView.frame = self.mediaView.bounds
                imageView.contentMode = .scaleAspectFill
                self.mediaView?.addSubview(imageView)
            }
        }

        sasNativeAd.icon?.load { image in
            self.iconImageView?.image = image
            self.iconImageView?.contentMode = .scaleAspectFill
        }

        advertiserLabel?.text = sasNativeAd.sponsored
        callToActionButton?.setTitle(sasNativeAd.callToAction, for: .normal)
        priceLabel?.text = sasNativeAd.price
    }
}

Load images using a custom extension on SASNativeAdImage

extension SASNativeAdImage {
    func load(success: @escaping (UIImage) -> Void) {
        let defaultSession = URLSession(configuration: URLSessionConfiguration.default)
        let dataTask = defaultSession.dataTask(with: url) { data, urlResponse, error in
            if let data = data, let image = UIImage(data: data) {
                DispatchQueue.main.async {
                    success(image)
                }
            }
        }
        dataTask.resume()
    }
}

Event Monitoring

The Smart Ad Server SDK provides a delegate to monitor events during the ad life cycle and help you customize the ad experience in your apps.

protocol SASNativeAdDelegate {
    // When an event click has been fired
    func nativeAd(_ nativeAd: SASNativeAd, didClickWith URL: URL)
    // Notifies the delegate that a modal view will appear to display the ad's landing page.
    func nativeAdWillPresentModalView(_ nativeAd: SASNativeAd)
    ...
}

Mediation settings

Find the full settings list in Settings Configuration — TeadsAdapterSettings.

Checklist

• ✅ Ensure Brand Safety is enabled
• ✅ Ensure you comply with privacy legal requirements (GDPR/CCPA/GPP)
• ✅ Comply with app-ads.txt
• ✅ Implement proper error handling
• ✅ Enable ad view resizing for Media
• ✅ Test different PIDs with various ad formats and sizes. See Test PIDs and Configurations