Google Ad Manager and AdMob mediation

This article shows you how to deliver Teads ads on your application using the AdMob adapter or Google Ad Manager (GAM) Mediation adapter, for the Media, Native Ad, Interstitial, and Banner (Anchored) formats.

---

Sample App

The official Teads SDK sample application includes working AdMob and Google Ad Manager integrations. Use it for implementation examples and as a reference while you set up this adapter.

Teads Android Sample App on GitHub

Installation

Before installing the Teads AdMob adapter, you will need to integrate GoogleMobileAds SDK into your application.

Gradle

project/build.gradle

allprojects {
  repositories {
    ...
    maven { url  "https://teads.jfrog.io/artifactory/SDKAndroid-maven-prod" }
  }
}

app/build.gradle

dependencies {
...
implementation 'com.google.android.gms:play-services-ads:23.6.0' // or higher

// Teads inApp SDK
implementation("tv.teads.sdk.android:sdk:6.2.3@aar") {
  transitive = true
}

// Teads Admob Adapter
implementation 'tv.teads.sdk.android:admobadapter:6.2.3'
}

Prerequisites

• Import the Teads inApp SDK in your project.
• GoogleMobileAds SDK, with a minimum version that depends on the format:

Format	GoogleMobileAds SDK
Media, Native Ad	20+
Interstitial, Banner (Anchored)	23.6.0+

Formats

Pick the ad format you are integrating. Each format has its own setup.

Media

Defining a Custom Event

In order to display a Teads ad using AdMob or Google Ad Manager mediation, you need to create a custom event.

AdMob

Follow the custom event documentation on the AdMob dashboard using the below values.

Name	Value
Class Name	tv.teads.adapter.admob.TeadsAdapter
Parameter	Teads placement ID (PID)

Google Ad Manager

Follow the custom event documentation on Google Ad Manager using the below values.

Name	Value
Class Name	tv.teads.adapter.admob.TeadsAdapter
Parameter	Teads placement ID (PID)

Production PID

Production PIDs come from your account manager. See the troubleshooting guide for test PIDs and creative formats.

Ad Resizing

The code below must be implemented to enable the resizing of the mediated ad slot making possible the rendering of square and vertical creatives.

Initialize the TeadsHelper first.

Kotlin

TeadsHelper.initialize()

Java

TeadsHelper.initialize();

You can instantiate a new listener as below, the listener needs to be a class member field or strong referenced somewhere, we keep internally a weak reference to it, so it goes garbage collected when you don't need it anymore:

Kotlin

listener = object : TeadsAdapterListener {
  override fun onRatioUpdated(adRatio: AdRatio) {
    val params: ViewGroup.LayoutParams = adView.layoutParams

    // Here the width is MATCH_PARENT
    params.height = adRatio.calculateHeight(adView.measuredWidth)
    adView.layoutParams = params
  }

  override fun adOpportunityTrackerView(trackerView: AdOpportunityTrackerView) {
  }
}

Java

listener = new TeadsAdapterListener() {
  @Override
  public void onRatioUpdated(AdRatio adRatio) {
    ViewGroup.LayoutParams params = adView.getLayoutParams();

    // Here the width is MATCH_PARENT
    params.height = adRatio.calculateHeight(adView.getMeasuredWidth());
    adView.setLayoutParams(params);
  }

  @Override
  public void adOpportunityTrackerView(AdOpportunityTrackerView trackerView) {
  }
};

Use the helper to attach a listener, it will return you a UNIQUE key to reference the current listener attached.

Kotlin

val key = TeadsHelper.attachListener(listener)

Java

int key = TeadsHelper.attachListener(listener);

Finally, add it to your current ad settings for the specific ad request

Kotlin

val settings = TeadsMediationSettings.Builder()
                 .setMediationListenerKey(key)
                 .build()

val adRequest = AdRequest.Builder()
                .addNetworkExtrasBundle(TeadsAdapter::class.java, settings.toBundle())
                .build()

Java

TeadsMediationSettings settings = new TeadsMediationSettings.Builder()
                 .setMediationListenerKey(key)
                 .build();

AdRequest adRequest = new AdRequest.Builder()
                .addNetworkExtrasBundle(TeadsAdapter.class, settings.toBundle())
                .build();

Mediation settings

Find the full settings list in Settings Configuration — TeadsMediationSettings.

Native Ad

Defining a Custom Event

In order to display a Teads ad using AdMob or Google Ad Manager mediation, you need to create a custom event.

AdMob

Follow the custom event documentation on the AdMob dashboard using the below values.

Name	Value
Class Name	tv.teads.adapter.admob.nativead.TeadsNativeAdapter
Parameter	Teads placement ID (PID)

Google Ad Manager

Follow the custom event documentation on Google Ad Manager using the below values.

Name	Value
Class Name	tv.teads.adapter.admob.nativead.TeadsNativeAdapter
Parameter	Teads placement ID (PID)

Production PID

Production PIDs come from your account manager. See the troubleshooting guide for test PIDs and creative formats.

Display an ad

Create your custom layout

Create a new layout for an ad item with the AdMob container NativeAdView

<com.google.android.gms.ads.nativead.NativeAdView
  xmlns:android="http://schemas.android.com/apk/res/android">

  <TextView
    android:id="@+id/ad_headline"
    ...
  />

  <com.google.android.gms.ads.nativead.MediaView
    android:id="@+id/ad_media"
    ...
  />

  ...
</com.google.android.gms.ads.nativead.NativeAdView>

Native Ad Elements

• headlineView (Guaranteed in every request)
• mediaView (Guaranteed in every request)
• bodyView
• callToActionView
• iconView
• priceView
• starRatingView
• storeView
• advertiserView

Request an ad

Create the AdLoader

You need to inflate your previously created XML view using LayoutInflater

Kotlin

MobileAds.initialize(this)

val adLoader = AdLoader.Builder(this, ADMOB_TEADS_NATIVE_ID)
                .forNativeAd { ad: NativeAd ->
                    adView = layoutInflater.inflate(R.layout.layout_admob_native, null) as NativeAdView
                    populateUnifiedNativeAdView(ad, adView)
                }
                .withAdListener(object : AdListener() {
                    ...
                    // can subscribe to other ad experience events
                    override fun onAdFailedToLoad(error: LoadAdError) {}
                })
                .withNativeAdOptions(NativeAdOptions.Builder().build())
                .build()

Java

MobileAds.initialize(this);

AdLoader adLoader = new AdLoader.Builder(this, ADMOB_TEADS_NATIVE_ID)
                .forNativeAd(ad -> {
                    adView = (NativeAdView) layoutInflater.inflate(R.layout.layout_admob_native, null);
                    populateUnifiedNativeAdView(ad, adView);
                })
                .withAdListener(new AdListener() {
                    // can subscribe to other ad experience events
                    @Override
                    public void onAdFailedToLoad(LoadAdError error) {}
                })
                .withNativeAdOptions(new NativeAdOptions.Builder().build())
                .build();

Load an ad

Create the TeadsMediationSettings, then add the settings to the AdRequest using toBundle() method

Kotlin

val settings = TeadsMediationSettings.Builder()
                    .enableDebug()
                    .build()

val adRequest = AdRequest.Builder()
                    .addNetworkExtrasBundle(TeadsNativeAdapter::class.java, settings.toBundle())
                    .build()

adLoader.loadAd(adRequest)

Java

TeadsMediationSettings settings = new TeadsMediationSettings.Builder()
                    .enableDebug()
                    .build();

AdRequest adRequest = new AdRequest.Builder()
                    .addNetworkExtrasBundle(TeadsNativeAdapter.class, settings.toBundle())
                    .build();

adLoader.loadAd(adRequest);

Populate the ad

We can then populate and customize our NativeAdView according the data we have received

Kotlin

private fun populateUnifiedNativeAdView(nativeAd: NativeAd, adView: NativeAdView) {
  // Set the media view. Media content will be automatically populated in the media view once
  // adView.setNativeAd() is called.
  val mediaView: MediaView = adView.findViewById(R.id.ad_media)

  adView.mediaView = mediaView
  adView.headlineView = adView.findViewById(R.id.ad_headline)

  // The headline is guaranteed to be in every UnifiedNativeAd.
  (adView.headlineView as TextView).text = nativeAd.headline

  // every other assets aren't guaranteed to be in every UnifiedNativeAd, so it's important to
  // check before trying to display them

  adView.setNativeAd(nativeAd)
  // Add the NativeAdView to your main layout inside your container
  containerAdView.addView(adView)
}

Java

private void populateUnifiedNativeAdView(NativeAd nativeAd, NativeAdView adView) {
  // Set the media view. Media content will be automatically populated in the media view once
  // adView.setNativeAd() is called.
  MediaView mediaView = adView.findViewById(R.id.ad_media);

  adView.setMediaView(mediaView);
  adView.setHeadlineView(adView.findViewById(R.id.ad_headline));

  // The headline is guaranteed to be in every UnifiedNativeAd.
  ((TextView) adView.getHeadlineView()).setText(nativeAd.getHeadline());

  // every other assets aren't guaranteed to be in every UnifiedNativeAd, so it's important to
  // check before trying to display them

  adView.setNativeAd(nativeAd);
  // Add the NativeAdView to your main layout inside your container
  containerAdView.addView(adView);
}

Mediation settings

Find the full settings list in Settings Configuration — TeadsMediationSettings.

Interstitial

Defining a Custom Event

In order to display a Teads interstitial ad using AdMob or Google Ad Manager mediation, you need to create a custom event.

AdMob

Follow the custom event documentation on the AdMob dashboard using the below values.

Name	Value
Class Name	tv.teads.adapter.admob.TeadsInterstitialAdapter
Parameter	JSON string (see below)

Google Ad Manager

Follow the custom event documentation on Google Ad Manager using the below values.

Name	Value
Class Name	tv.teads.adapter.admob.TeadsInterstitialAdapter
Parameter	JSON string (see below)

Custom Event Parameter

The parameter must be a JSON string with the following fields:

Parameter	Type	Required	Description
articleUrl	String	Yes	The URL of the article/page
widgetId	String	Yes	Teads widget ID
installationKey	String	Yes	Teads installation key
pbf	Int	No	Floor price in US dollars. Forwarded to the auction as the placement floor price.

For testing purposes, use the following:

{"articleUrl":"https://mobile-demo.outbrain.com","widgetId":"INT_APP_1","installationKey":"NANOWDGT01"}

Production parameters

Production articleUrl, widgetId, and installationKey come from your account manager.

Integration

Initialize Google Mobile Ads

Initialize the Google Mobile Ads SDK before loading any ads:

Kotlin

import com.google.android.gms.ads.MobileAds

// 1. Initialize AdMob
MobileAds.initialize(context)

Java

import com.google.android.gms.ads.MobileAds;

// 1. Initialize AdMob
MobileAds.initialize(context);

Load, Listen and Show

The full integration follows this flow: create an ad request, load the interstitial, set up fullscreen lifecycle callbacks inside onAdLoaded, then show the ad when ready.

Activity context

Load with an Activity context (the context passed to InterstitialAd.load(...)). Google recommends passing an Activity when initializing ad objects so mediated networks behave consistently, and the Teads interstitial adapter requires it — with an application context the Teads ad fails to load.

Kotlin

import com.google.android.gms.ads.AdError
import com.google.android.gms.ads.AdRequest
import com.google.android.gms.ads.FullScreenContentCallback
import com.google.android.gms.ads.LoadAdError
import com.google.android.gms.ads.interstitial.InterstitialAd
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback

var interstitialAd: InterstitialAd? = null

// 2. Create the AdRequest
val adRequest = AdRequest.Builder().build()

// 3. Load the interstitial ad
InterstitialAd.load(
    context,
    "YOUR_AD_UNIT_ID", // Ad unit id configured on Google mediation platform
    adRequest,
    object : InterstitialAdLoadCallback() {
        override fun onAdLoaded(ad: InterstitialAd) {

            // 4. Listen to fullscreen lifecycle events
            ad.fullScreenContentCallback = object : FullScreenContentCallback() {
                override fun onAdShowedFullScreenContent() {
                    // Ad is now visible fullscreen
                }

                override fun onAdDismissedFullScreenContent() {
                    // Ad was closed by the user
                    interstitialAd = null
                }

                override fun onAdFailedToShowFullScreenContent(error: AdError) {
                    // Ad failed to display
                    interstitialAd = null
                }

                override fun onAdClicked() {
                    // User clicked the ad
                }

                override fun onAdImpression() {
                    // Ad impression recorded
                }
            }

            interstitialAd = ad
        }

        override fun onAdFailedToLoad(error: LoadAdError) {
            interstitialAd = null
        }
    }
)

Java

import com.google.android.gms.ads.AdError;
import com.google.android.gms.ads.AdRequest;
import com.google.android.gms.ads.FullScreenContentCallback;
import com.google.android.gms.ads.LoadAdError;
import com.google.android.gms.ads.interstitial.InterstitialAd;
import com.google.android.gms.ads.interstitial.InterstitialAdLoadCallback;

// declared as a field so it can be reassigned from the anonymous callbacks below
private InterstitialAd interstitialAd;

// 2. Create the AdRequest
AdRequest adRequest = new AdRequest.Builder().build();

// 3. Load the interstitial ad
InterstitialAd.load(
    context,
    "YOUR_AD_UNIT_ID", // Ad unit id configured on Google mediation platform
    adRequest,
    new InterstitialAdLoadCallback() {
        @Override
        public void onAdLoaded(InterstitialAd ad) {

            // 4. Listen to fullscreen lifecycle events
            ad.setFullScreenContentCallback(new FullScreenContentCallback() {
                @Override
                public void onAdShowedFullScreenContent() {
                    // Ad is now visible fullscreen
                }

                @Override
                public void onAdDismissedFullScreenContent() {
                    // Ad was closed by the user
                    interstitialAd = null;
                }

                @Override
                public void onAdFailedToShowFullScreenContent(AdError error) {
                    // Ad failed to display
                    interstitialAd = null;
                }

                @Override
                public void onAdClicked() {
                    // User clicked the ad
                }

                @Override
                public void onAdImpression() {
                    // Ad impression recorded
                }
            });

            interstitialAd = ad;
        }

        @Override
        public void onAdFailedToLoad(LoadAdError error) {
            interstitialAd = null;
        }
    }
);

Showing the Ad

Once loaded, present the interstitial ad by calling show() with the current Activity:

Kotlin

// 5. Present the ad at a natural transition point in your app
interstitialAd?.show(activity)

Java

// 5. Present the ad at a natural transition point in your app
if (interstitialAd != null) {
    interstitialAd.show(activity);
}

Mediation settings

Find the full custom-event JSON parameter list in Settings Configuration — Interstitial (AdMob Mediation).

Banner

Defining a Custom Event

In order to display a Teads anchored Banner using AdMob or GAM mediation, you need to create a custom event.

AdMob

Follow the custom event documentation on the AdMob dashboard using the below values.

Name	Value
Class Name	tv.teads.adapter.admob.TeadsAdapter
Parameter	JSON string (see below)

Google Ad Manager

Follow the custom event documentation on GAM using the below values.

Name	Value
Class Name	tv.teads.adapter.admob.TeadsAdapter
Parameter	JSON string (see below)

Custom Event Parameter

The parameter must be a JSON string. The adapter routes to the anchored Banner path as soon as the JSON contains the three required keys (articleUrl, widgetId, installationKey).

Parameter	Type	Required	Description
articleUrl	String	Yes	The URL of the article/page
widgetId	String	Yes	Teads widget ID
installationKey	String	Yes	Teads installation key
widgetIndex	Int	No	Default 0
userId	String	No	Publisher-provided user identifier
extId	String	No	External tracking id
extSecondaryId	String	No	Secondary external tracking id
obPubImp	String	No	Publisher impression id override
pbf	Int	No	Floor price in US dollars. Forwarded to the auction as the placement floor price.

For testing purposes, use the following:

{"articleUrl":"https://mobile-demo.outbrain.com/","widgetId":"MB_10","installationKey":"NANOWDGT01"}

Production parameters

Production articleUrl, widgetId, and installationKey come from your account manager.

Integration

Initialize Google Mobile Ads

Initialize the Google Mobile Ads SDK before loading any ads:

Kotlin

import com.google.android.gms.ads.MobileAds

// 1. Initialize AdMob
MobileAds.initialize(context)

Java

import com.google.android.gms.ads.MobileAds;

// 1. Initialize AdMob
MobileAds.initialize(context);

Load and Display the Banner

Add an AdView to your layout, configure it with your AdMob ad unit id and ad size, then call loadAd().

<!-- res/layout/activity_main.xml -->
<FrameLayout
    android:id="@+id/banner_container"
    android:layout_width="match_parent"
    android:layout_height="wrap_content" />

Activity context

Build the AdView with an Activity context (not the application context). Google recommends passing an Activity when initializing ad objects so mediated networks behave consistently, and the Teads banner adapter requires it to size the creative — with an application context the Teads ad fails to load.

Kotlin

import com.google.android.gms.ads.AdRequest
import com.google.android.gms.ads.AdSize
import com.google.android.gms.ads.AdView

// 2. Build the AdView with a fixed banner size — context MUST be an Activity
val adView = AdView(context).apply {
    adUnitId = "YOUR_AD_UNIT_ID" // Ad unit id configured on your Google mediation platform
    setAdSize(AdSize.BANNER) // Fixed 320x50dp
}

// 3. Add it to your container and load the ad
findViewById<FrameLayout>(R.id.banner_container).addView(adView)
adView.loadAd(AdRequest.Builder().build())

Java

import com.google.android.gms.ads.AdRequest;
import com.google.android.gms.ads.AdSize;
import com.google.android.gms.ads.AdView;

// 2. Build the AdView with a fixed banner size — context MUST be an Activity
AdView adView = new AdView(context);
adView.setAdUnitId("YOUR_AD_UNIT_ID"); // Ad unit id configured on your Google mediation platform
adView.setAdSize(AdSize.BANNER); // Fixed 320x50dp

// 3. Add it to your container and load the ad
((FrameLayout) findViewById(R.id.banner_container)).addView(adView);
adView.loadAd(new AdRequest.Builder().build());

Fixed banner size

AdSize.BANNER requests a fixed 320x50dp slot from the AdMob waterfall. Use the fixed size, not an adaptive one: adaptive sizes such as AdSize.getCurrentOrientationAnchoredAdaptiveBannerAdSize(...) re-resolve when the view's bounds change (rotation, layout passes), which can trigger duplicate ad requests; the fixed size is invariant. The Teads creative still resizes its own height inside the slot via the JS engine.

Mediation settings

Find the full custom-event JSON parameter list in Settings Configuration — Banner (AdMob Mediation).

Checklist

• ✅ Ensure Brand Safety is enabled
• ✅ Ensure you comply with privacy legal requirements (GDPR/CCPA/GPP)
• ✅ Comply with app-ads.txt
• ✅ Implement proper error handling
• ✅ Test on different devices and screen sizes
• ✅ Enable ad view resizing for Media
• ✅ Test different PIDs with various ad formats and sizes. See Test PIDs and Configurations
• ✅ Test with different JSON parameter configurations for Interstitial and Banner